In the age of Internet plus, the content industry is surging. It has proved that the industry is all about content, no matter the innovation of content or the platforms competed for content.
A successful product is not only commercial, but also alive. At the inception of the brand, BMKP took advantages of highly recognized pattern which enhance competitiveness in the online car hailing market. It is the zebra pattern that BMKP relies on to construct a complete closed loop for operations in the ecological industry chain of vehicles.
BMKP has sense in interactive marketing trends and consumer insight, and based on varied demands, BMKP adding new functions to the APP such as “Designated Drivers Service” and “Running Errands Services”. Different functions in the BMKP’s APP are the entry traffics which satisfies varied consumers’ demands.
Not satisfying with the single role of a carter, BMKP combines content with commute and makes full use of the zebra pattern to provide intelligent transit service. Owning to content innovation, BMKP leads consumers to develop new consumption habits and builds connection with consumers in deep level.
The theme car is the significant step of content innovation, which also gets favorable reception of consumers. As the benchmark market set in Wuhan, BMKP would compete the service standards and applies those successful experiences to other cities.
BMKP is developing on its unique way by aiming to what consumers really need and providing differentiated servuce.
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