BMKP’s Evolution: from Traffic Contender to Exporter of Content

In the age of Internet plus, the content industry is surging. It has proved that the industry is all about content, no matter the innovation of content or the platforms competed for content.

A successful product is not only commercial, but also alive. At the inception of the brand, BMKP took advantages of highly recognized pattern which enhance competitiveness in the online car hailing market. It is the zebra pattern that BMKP relies on to construct a complete closed loop for operations in the ecological industry chain of vehicles.

BMKP has sense in interactive marketing trends and consumer insight, and based on varied demands, BMKP adding new functions to the APP such as “Designated Drivers Service” and “Running Errands Services”. Different functions in the BMKP’s APP are the entry traffics which satisfies varied consumers’ demands.

Not satisfying with the single role of a carter, BMKP combines content with commute and makes full use of the zebra pattern to provide intelligent transit service. Owning to content innovation, BMKP leads consumers to develop new consumption habits and builds connection with consumers in deep level.

The theme car is the significant step of content innovation, which also gets favorable reception of consumers. As the benchmark market set in Wuhan, BMKP would compete the service standards and applies those successful experiences to other cities.

BMKP is developing on its unique way by aiming to what consumers really need and providing differentiated servuce.

www.bmkp.net

Point to area: BMKP Set Wuhan’s Market as the Benchmark Market

Taking the chances of reshuffling of online car hailing services, BMKP set wuhan as the pilot city, which will set the standards in technologies, services and managements.

During the operation of market in Wuhan, BMKP has accumulated and analyzed huge data, based of which mastered the demands of local consumers. In that case, BMKP can match and dispatch vehicles in time that not only improve the effect of cars, but also save time for both drivers and passengers.

Considering the criticism of some problems in online car hailing services, BMKP carefully selects a batch of professional drivers who are prepared to provide high quality services to passengers. In addition, BMKP collects and solves problems centrally by making surveys of customers’ satisfaction about services, safety, prices and ride experiences which helps to standardize the management of cars and services.

As for technology, BMKP propagandizes the APP to Wuhan citizens by all means, so that Wuhan’s consumers acknowledged the usage of APP, especially the function Shaking to Hail car online, which is popular with users. At the same time,the slogan of BMKP, BMKP symbolizes as the online taxi hailing service, comes into fashion because of Wuhan’s old saying.

In the part of Business layout, BMKP makes use of partnership cooperation mechanism in second, third and forth tire cities to authorize them to use brand, interface of APP platform and provide the guidance of operation. BMKP also systematizes and transforms the successful experiences of large cities such as Wuhan, Guangzhou and Shenzhen to the methodologies which will be applied to the operation of other cities.

In terms of strategic level, BMKP sets Wuhan as the pilot city to form a successful operation mode by adjusting and perfecting the operating schemes. Once the operation mode successfully applied to other 200 cities, BMKP would lead a phenomenal revolution in online car hailing market.

In the age of high level experiential consumption, BMKP aims to solve the problems of transit and provide high quality services to consumers.

www.bmkp.net

BMKP’s Operational Network is Dawning Whose City Domains Extends Rapidly

BMKP has expanded with staggering speed since it was authorized the license of online car hailing platform last June, which is the ticket of the market. Up to now, BMKP has already built more than 200 branches over 18 countries and areas, and gotten37 licenses of online car hailing.

Zebra pattern is the perfect weapon to capture the market

BMKP transforms the creative and recognizable zebra pattern into a commercial ideology that crosses brand boundaries. Owning to the brand of zebra pattern, BMKP managed to expand in the domestic market within a short time.

Build exemplary market in Wuhan with all efforts

While setting Wuhan as pilot city, BMKP investigates the demand of transportation and commit in Wuhan to master the consumption willing, abilities and habits of consumers, so that BMKP can provide high quality services by improvement of technology, service and operation.

BMKP optimizes user's interactive experience by upgrading technologies and managing driving services. Every driver should be trained to learn the standards of driver manner and pass the exam before he becomes the driver of BMKP. In addition, BMKP takes advantage of the technology of cloud compute and big data to analyze the using of cars to improve operating efficiency and provide better ride experiences for consumers.

Regarding branches- strategy as the accelerator

BMKP has established more than 200 substations including central cities, capital cities and towns, which forms an systematic operational network to improve the value of brand.

BMKP makes use of partnership cooperation mechanism in second, third and forth tire cities to authorize them to use brand, interface of APP platform and provide the guidance of operation. What’s more, the successful operational experiences in Wuhan, Guangzhou and Shenzhen have been collated as the systematic methodologies that will be applied to other branches so that the new substations can come into service in a short time after getting the licenses of online car hailing services.

After gaining a firm foothold in the market, BMKP will extend to automobile industry or automotive aftermarket and so on. BMKP will improve the comprehensive strength to win more room for development.

www.bmkp.net

BMKP, Aiming to Build the Safest Car Hailing Platform

In the mixed market of online car hailing services, BMKP takes advantages of its unique innovation commercial mode to build a brand of safe online car hailing with high reputation.

Operation is to a company what a captain is to a ship. As for the online car hailing market, operating strategies determine the shares of the market. In that case, BMKP has already built more than 200 branches over 18 countries and areas in one year, and gotten nearly 40 licenses of online car hailing.

Although the giants have entered into the fierce competition, survivals would be those that suitable for both companies and consumers. There are rules to build a suitable online car hailing platform. So, what’s exactly criteria should a platform need to meet to survive.

The first criterion is the number of licenses. Due to the policy of online car hailing put into effect, online car hailing market is reshuffling and all the companies back to the same starting line. BMKP, as a relatively young platform in the market, shows the strong competitiveness by achieving 37 licenses in one year.

The second criterion comes to business mode. Based on the online car hailing market, B2C is the best business mode of the market, which not only ensures the vehicle source, but also provides professional service.

Unique brand is the third criterion which is exactly the advantage of BMKP. Zebra pattern, the gene of BMKP, is being highly recognized by public. Every car with zebra pattern is the walking advertisement of BMKP. As the slogan puts that zebra pattern car symbolizes as the online taxi hailing service, BMKP wins the trust of consumers and builds a reputation of safe online car hailing. The zebra pattern is the patent of BMKP, which draws distinctions between zebra pattern cars and unlicensed cars.

Internet changed our life, and based on transit demands, online car hailing services solved many problems of commuters. With the promotion of services of online car hailing, consumers have developed the habits to hail cars online, which formed the huge online car hailing market with 246 million users. While entering the market later than others, BMKP has attracted more than 8 million users in a short time. With the policy of the market implemented, BMKP is advancing towards to success owing to the unique zebra pattern and business mode.

Technological Innovation Supports BMKP Go Farther in Ride Services

Recent years, China has witnessed great breakthroughs in many fields, especially the Internet field. Competition between mobility firms has already stepped into the white-hot stage after the policy of online car hailing services put into effect. Only several giants in this field have survived from the cruel market competition.

As for BMKP, which enters the competition later than others, taking chances of the policy to exceed other companies at an incredible speed, and become the forth Internet travel platform, with more than 8 million users.

Owing to differentiated services such as tailored taxis and buses, BMKP build a brand with good reputation which prepared for the rapid development. In addition to the old version, the latest 4.5 version places more emphasis on the user's riding experience, an increase of designated drivers service, users can choose this powerful function to do whatever they have no time to do.

Another "burst point" of this version is BMKP "running errands services", which including two functions "help me bring" and "help me take". The only thing users need to do is entering specific information and waiting for his or her order.

Based on new services, BMKP will go farther in differentiated services to promote competitiveness and win more users. BMKP will guide to improve the standards of mobile transit industry.

“Shake ” to hail a ride, which overturn the traditional way to hail a ride, can combine the plan capacity with the temporary capacity to improve the driver’ efficiency. BMKP take advantage of the technology of cloud compute and big data to analyze the using of cars to improve operating efficiency and reduce operating cost.

BMKP advances steadily especially at the aspects of cars, technology and services. Fallowing the trend of share economy, BMKP creates a win-win situation for both drivers and passengers.

BMKP is taking off by content industry in the attention economy ages

" With the development of information , it is not information but attention that is valuable. " said Herbert Alexander Simon , the famous Nobel Prize winner , who made predictions for the current trend of economic development. This view is described visually as " attention economy ".

Fueled by the media, the " attention economy " is more active than ever before, and where the focus is, where the money goes. How to catch the attentions of consumers is the key to the marketing success of many enterprises.

Among so many online car hailing platform, BMKP has caught attentions as the unique zebra pattern, standing out from the mixed market. The zebra pattern is not only the the symbol of BMKP ’ vehicles, but also has rich cultural connotations. 

Today, with the New media marketing competition become fiercer, while most enterprises are crazy for quick interests, only a small number of companies can be patient to provide high quality content. After attracting attentions, BMKP’ mission is to transform attentions to consumptive powers.

Combining various service forms and transport demands of commercial vehicles, passenger vehicles and buses, BMKP APP develops intelligent services in an innovative manner to create an unparalleled online car hailing platform and construct a single and unique whole ecological industry chain. The app satisfied all the demands of travelling, that fixing the consumers’  attentions firmly.

  

What’s the next step of BMKP? The main strategy is taking advantage of the unique zebra pattern. It’s worth waiting to see how BMKP counterattacks by maximizing the value of attention economy.