2018年1月19日星期五

BMKP’s Operational Network is Dawning Whose City Domains Extends Rapidly


BMKP has expanded with staggering speed since it was authorized the license of online car hailing platform last June, which is the ticket of the market. Up to now, BMKP has already built more than 200 branches over 18 countries and areas, and gotten37 licenses of online car hailing.


Zebra pattern is the perfect weapon to capture the market
BMKP transforms the creative and recognizable zebra pattern into a commercial ideology that crosses brand boundaries. Owning to the brand of zebra pattern, BMKP managed to expand in the domestic market within a short time.


Build exemplary market in Wuhan with all efforts
While setting Wuhan as pilot city, BMKP investigates the demand of transportation and commit in Wuhan to master the consumption willing, abilities and habits of consumers, so that BMKP can provide high quality services by improvement of technology, service and operation.

BMKP optimizes user's interactive experience by upgrading technologies and managing driving services. Every driver should be trained to learn the standards of driver manner and pass the exam before he becomes the driver of BMKP. In addition, BMKP takes advantage of the technology of cloud compute and big data to analyze the using of cars to improve operating efficiency and provide better ride experiences for consumers.



Regarding branches- strategy as the accelerator
BMKP has established more than 200 substations including central cities, capital cities and towns, which forms an systematic operational network to improve the value of brand.


BMKP makes use of partnership cooperation mechanism in second, third and forth tire cities to authorize them to use brand, interface of APP platform and provide the guidance of operation. What’s more, the successful operational experiences in Wuhan, Guangzhou and Shenzhen have been collated as the systematic methodologies that will be applied to other branches so that the new substations can come into service in a short time after getting the licenses of online car hailing services.


After gaining a firm foothold in the market, BMKP will extend to automobile industry or automotive aftermarket and so on. BMKP will improve the comprehensive strength to win more room for development.

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