BMKP, Aiming to Build the Safest Car Hailing Platform

In the mixed market of online car hailing services, BMKP takes advantages of its unique innovation commercial mode to build a brand of safe online car hailing with high reputation.

Operation is to a company what a captain is to a ship. As for the online car hailing market, operating strategies determine the shares of the market. In that case, BMKP has already built more than 200 branches over 18 countries and areas in one year, and gotten nearly 40 licenses of online car hailing.

Although the giants have entered into the fierce competition, survivals would be those that suitable for both companies and consumers. There are rules to build a suitable online car hailing platform. So, what’s exactly criteria should a platform need to meet to survive.

The first criterion is the number of licenses. Due to the policy of online car hailing put into effect, online car hailing market is reshuffling and all the companies back to the same starting line. BMKP, as a relatively young platform in the market, shows the strong competitiveness by achieving 37 licenses in one year.

The second criterion comes to business mode. Based on the online car hailing market, B2C is the best business mode of the market, which not only ensures the vehicle source, but also provides professional service.

Unique brand is the third criterion which is exactly the advantage of BMKP. Zebra pattern, the gene of BMKP, is being highly recognized by public. Every car with zebra pattern is the walking advertisement of BMKP. As the slogan puts that zebra pattern car symbolizes as the online taxi hailing service, BMKP wins the trust of consumers and builds a reputation of safe online car hailing. The zebra pattern is the patent of BMKP, which draws distinctions between zebra pattern cars and unlicensed cars.

Internet changed our life, and based on transit demands, online car hailing services solved many problems of commuters. With the promotion of services of online car hailing, consumers have developed the habits to hail cars online, which formed the huge online car hailing market with 246 million users. While entering the market later than others, BMKP has attracted more than 8 million users in a short time. With the policy of the market implemented, BMKP is advancing towards to success owing to the unique zebra pattern and business mode.