" With the development of information , it is not information but attention that is valuable. " said Herbert Alexander Simon , the famous Nobel Prize winner , who made predictions for the current trend of economic development. This view is described visually as " attention economy ".
Fueled by the media, the " attention economy " is more active than ever before, and where the focus is, where the money goes. How to catch the attentions of consumers is the key to the marketing success of many enterprises.
Among so many online car hailing platform, BMKP has caught attentions as the unique zebra pattern, standing out from the mixed market. The zebra pattern is not only the the symbol of BMKP ’ vehicles, but also has rich cultural connotations.
Today, with the New media marketing competition become fiercer, while most enterprises are crazy for quick interests, only a small number of companies can be patient to provide high quality content. After attracting attentions, BMKP’ mission is to transform attentions to consumptive powers.
Combining various service forms and transport demands of commercial vehicles, passenger vehicles and buses, BMKP APP develops intelligent services in an innovative manner to create an unparalleled online car hailing platform and construct a single and unique whole ecological industry chain. The app satisfied all the demands of travelling, that fixing the consumers’ attentions firmly.
What’s the next step of BMKP? The main strategy is taking advantage of the unique zebra pattern. It’s worth waiting to see how BMKP counterattacks by maximizing the value of attention economy.
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