Although the winter of the market is coming, the competition of online car hailing industry never ends. With the policy of the market put into effect, a new battle among those online car hailing industry is ready.
Throughout the industry, the one that becomes to the leader of the industry relied on offering subsidies. Then the company extended the scope of subsidies granted in the taxi, express vehicle, tailored taxi, designated driver and bicycle-sharing and so on.
It is, however, another giant of the industry built it own team to research and development technology of automatic drive, who casts significance on the technology in future.
At the same time, a group buying platform which carries varied traffic entries intends to join the online car hailing market. The group buying platform is the largest entry in living service, that a series of service situations such as table reservation and traveling have demand on transit. For this platform, transit is more like an increment which extended from living situations.
In the perspective of transit market, the bicycle-sharing platform also want a share from the online car hailing market, which input financial and material resources into the market to overall arrange the transit market by crossing industry from bicycle-sharing to online car hailing.
In that case, what should BMKP deal with the fast-changing market?
Practice has proved, burning cash to offer subsidies is not worthwhile to promote, and the technology of automatic drive is to be developed. BMKP stick to the principle of putting people first and forge differentiated transit service.
Online car hailing, essentially, is the preconcerted taxi, and the kernel is services of car and drivers. What BMKP cares for is the consumers’ ride experiences from the departure to the destination.
Over the year, thanks to the partnership cooperation mechanism, BMKP develops speedily and transport capacity has been improved. At the present, BMKP’s primary task is recruiting more drivers and training them up to standard of BMKP’s platform.
Apart from the basic transit services, BMKP is attempting to optimize the user experience. The theme cars is the successful case, which is popular with passengers. Meanwhile, BMKP has been recruited distinctive drivers, so that passengers would meet different interesting drivers and have diversify ride experiences.
How to improve transport capacity? How to innovate with the zebra pattern? How to provide the best differentiated service? These questions are what BMKP have been thinking. BMKP is establishing competitive advantages by improving the differentiated competitiveness.
www.bmkp.net
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