" Shake For Hail ": BMKP’s Solution to Commute Contradictions

Based on advantages, BMKP never stops innovating and making breakthroughs. The new technologies and concepts that BMKP has come up with, made impressions.

It’s the gift of BMKP to transform brand innovation into practice. Based on the fact that every BMKP’s car has zebra pattern, BMKP originally creates the function " Shake For Hail ". Different from traditional online car hailing mode, the function " Shake For Hail " can help to match the noload car quickly.

When the online car hailing has not yet appeared, taxi is the main way of transit. However, passengers are always grumbling about taxis. Taxis run around the streets when you won’t need, but unaccessible when you are in badly need. In that case, the contradictions between passengers and noload taxi are getting more intense.

As everybody knows, traditional online car hailing featured plan capacity, which decide its optional mode that passengers can’t wave. Set aside the traditional online car hailing mode, even though the online car hailing can be waved to stop, how can the passengers pick up it from so many similar cars on street. Therefore, how to distinguish the online car hailing from ordinary vehicles becomes to a new conflict.

BMKP’s creative function "Shake For Hail " makes the full use of the high recognizable zebra pattern. As a super symbol, zebra pattern is not only the commercial ideology but also the brand of BMKP. Painting the zebra pattern to every car of BMKP, so that the passengers can pick up it at the first sight, on that premise, the function " Shake For Hail " can be the solution to temporary capacity.

It is the first case in the industry to combine " Shake For Hail " with online car hailing, which is also the prerequisite of BMKP’s cars to combine with taxis. In the traditional taxi mode, taxi drivers can’t acquire the demand and location of passengers, so that drivers waste plenty of time in looking for passengers on street. With the development of Internet technology, the advantages of online car hailing such as institutional advantage, management mode and mature technology experience are acquainted by drivers, so that traditional taxis are attempting access to Internet platform. With the help of intelligent data, demand information can be fed back to drivers at first time, therefore drivers can improve the efficiency to receive more orders.

The mode that combine with online car hailing with taxi is what BMKP want to forge ultimately. The combination is based on the high recognizable zebra pattern car and practiced by the function " Shake For Hail ".

In addition, " Shake For Hail " is the entry point of unevenness between supply and demand of online car hailing market, but it relies on the number and coverage density of zebra pattern cars. In order to make full of vehicle resources, BMKP will increase the capacity in 2018.

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To Provide Ultimate Service And Develop Overseas Market in 2018

It is a thought-provoking question for Chinese native online car hailing companies to acquire the stable market . At present, as companies speeding up overseas expansion, the overseas market access threshold becomes higher and higher. Nevertheless, faced with intricate competitive situation, BMKP made steady progress in accelerate abroad layout.

BMKP attaches importance to overseas market. Besides the international headquarters in US, BMKP have business layout over 18 countries and districts including France, UK, Japan, Singapore, Thailand, Malaysia and so on.

As the up and comer in online car hailing industry, BMKP is shaping up in overseas market owing to its unique business mode that combine the zebra pattern with commercial vehicles and passenger vehicles.

It is, however, the overseas layout is just at the beginning, BMKP will explore new overseas market in 2018. Supported by government, especially the policy of online car hailing, BMKP takes advantages of the policies to build the transit brand image. Combining with the One Belt One Road policy, BMKP has made achievements in developing overseas market and providing transit services in many countries.

It comes to the brand definition, as the zebra stripes is the universal security language, BMKP’s cars with zebra pattern establish the safety brand with its unique zebra pattern. In the long run of development, zebra pattern as the logo of BMKP strengthens the competitiveness, so that BMKP will occupy more shares in international market.

Compared with other online car hailing platform, BMKP have advantages in product and technology, for instance, zebra pattern car and zebra cloud.

It is the key step of overseas layout for BMKP to combine product with technology. In the future, covered with the technology of Zebra Cloud SaaS platform, BMKP will make the full use of Internet to help to arrange varied cars’ rental, sales, management, and operation in international market.

One day, the zebra pattern cars will provide transit service all over the world. We are determined to build BMKP into a global advocator of intelligent transportation.

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Zebra Pattern IP: the Weapon to Success of BMKP

In the age of consumption upgrade, intellectual property( IP) occupies a significant position in the strategy of an company. BMKP relies on its unique IP, the Zebra pattern, to have made achievements in brand influence, industrial distribution and content innovation.

BMKP establishes a brand with high recognition by public owning to the unique attractive zebra pattern. And zebra pattern car wins trusts of consumers which in turn builds high reputation for the brand and improve the influence of the IP. In this way, the IP becomes the traffic entrance of BMKP. Any products with zebra pattern will attract consumers because of the reputation of the zebra pattern IP.

The zebra pattern is not only the the symbol of BMKP’ vehicles, but also has rich cultural connotations. Based on the unique IP, BMKP is constructing a single and unique whole ecological industry chain by combining various service forms and transport demands. The BMKP’ APP will satisfy all transit demand of consumers.

BMKP has made breakthrough in content innovation. The latest successful case is the  Africa theme cars which have flooded the wechat moments since they came to Wuhan for the first time. BMKP takes the first step to combine the zebra pattern with theme cars in the online car hailing market.

In the future, BMKP will take advantages of the zebra pattern IP and cultural innovations to upgrade the services. What’s more, BMKP will connect to automobile manufacturing industry, cultural industry and transit industry to provide an unparalleled ride experience for consumers.

BMKP is excavating the zebra pattern IP and optimizing the innovation of zebra pattern car. Based on the IP, BMKP will inaugurate a borderless zebra-pattern kingdom.

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BMKP：to be The Most Innovative Online Car Hailing Platform

Although the winter of the market is coming, the competition of online car hailing industry never ends. With the policy of the market put into effect, a new battle among those online car hailing industry is ready.


Throughout the industry, the one that becomes to the leader of the industry relied on offering subsidies. Then the company extended the scope of subsidies granted in the taxi, express vehicle, tailored taxi, designated driver and bicycle-sharing and so on.


It is, however, another giant of the industry built it own team to research and development technology of automatic drive, who casts significance on the technology in future.


At the same time, a group buying platform which carries varied traffic entries intends to join the online car hailing market. The group buying platform is the largest entry in living service, that a series of service situations such as table reservation and traveling have demand on transit. For this platform, transit is more like an increment which extended from living situations.


In the perspective of transit market, the bicycle-sharing platform also want a share from the online car hailing market, which input financial and material resources into the market to overall arrange the transit market by crossing industry from bicycle-sharing to online car hailing.


In that case, what should BMKP deal with the fast-changing market?


Practice has proved, burning cash to offer subsidies is not worthwhile to promote, and the technology of automatic drive is to be developed. BMKP stick to the principle of putting people first and forge differentiated transit service.


Online car hailing, essentially, is the preconcerted taxi, and the kernel is services of car and drivers. What BMKP cares for is the consumers’ ride experiences from the departure to the destination.


Over the year, thanks to the partnership cooperation mechanism, BMKP develops speedily and transport capacity has been improved. At the present, BMKP’s primary task is recruiting more drivers and training them up to standard of BMKP’s platform.


Apart from the basic transit services, BMKP is attempting to optimize the user experience. The theme cars is the successful case, which is popular with passengers. Meanwhile, BMKP has been recruited distinctive drivers, so that passengers would meet different interesting drivers and have diversify ride experiences.


How to improve transport capacity? How to innovate with the zebra pattern? How to provide the best differentiated service? These questions are what BMKP have been thinking. BMKP is establishing competitive advantages by improving the differentiated competitiveness.



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