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| BMKP |
In the field of Internet + transit, the preconceived platform wanted to attract the first batch of users by offering subsidies and the market like a war that without smoke. Only left the outcome’s verdict made by the capital.
The combination of operating vehicles and zebra patterns is an innovative move to realize ultra-high degree of recognition of vehicles featuring with zebra patterns. Brand’s image led to an enthusiastic discussion and concern of the audience, and hence BMKP avoided the ‘cash burning mode’, greatly reduced operating costs.
From the beginning, BMKP avoided the cash burning mode, did not take subsidize as their way out, but, to achieve the balance of payments is the only purpose to support the survival.
The balance of payments is the mainstay of an enterprise that can maintain its long-term normal operation. The current venture companies are generally in the period of financing after the large-scale expansion, and are willing to make expense of huge amounts of money to carry out combat with industry giants. Giants owning the original capital and channels, platforms and other advantages of helps them to digest the pressure, but start-up companies may fall into dilemma and operating difficulties once the capital depleted.
With the promulgation of the new administration of online car hailing service, there are new requests for the Internet transit industry about elements as the platform, drivers, vehicles and qualifications to access. The clear Internet operators need to follow the high quality, differentiated business principles.
At the same time, the user needs are multifaceted---who can subvert the traditional business model and provide differentiated services then who can undoubtedly add chances to their own victory. In the current stage of this non-cash--burning, online car hailing service appears a vacuum state and therefore the industry will be emerge a number of leaders.
