Based on advantages, BMKP never stops innovating and making breakthroughs. The new technologies and concepts that BMKP has come up with, made impressions.
It’s the gift of BMKP to transform brand innovation into practice. Based on the fact that every BMKP’s car has zebra pattern, BMKP originally creates the function " Shake For Hail ". Different from traditional online car hailing mode, the function " Shake For Hail " can help to match the noload car quickly.
When the online car hailing has not yet appeared, taxi is the main way of transit. However, passengers are always grumbling about taxis. Taxis run around the streets when you won’t need, but unaccessible when you are in badly need. In that case, the contradictions between passengers and noload taxi are getting more intense.
As everybody knows, traditional online car hailing featured plan capacity, which decide its optional mode that passengers can’t wave. Set aside the traditional online car hailing mode, even though the online car hailing can be waved to stop, how can the passengers pick up it from so many similar cars on street. Therefore, how to distinguish the online car hailing from ordinary vehicles becomes to a new conflict.
BMKP’s creative function "Shake For Hail " makes the full use of the high recognizable zebra pattern. As a super symbol, zebra pattern is not only the commercial ideology but also the brand of BMKP. Painting the zebra pattern to every car of BMKP, so that the passengers can pick up it at the first sight, on that premise, the function " Shake For Hail " can be the solution to temporary capacity.
It is the first case in the industry to combine " Shake For Hail " with online car hailing, which is also the prerequisite of BMKP’s cars to combine with taxis. In the traditional taxi mode, taxi drivers can’t acquire the demand and location of passengers, so that drivers waste plenty of time in looking for passengers on street. With the development of Internet technology, the advantages of online car hailing such as institutional advantage, management mode and mature technology experience are acquainted by drivers, so that traditional taxis are attempting access to Internet platform. With the help of intelligent data, demand information can be fed back to drivers at first time, therefore drivers can improve the efficiency to receive more orders.
The mode that combine with online car hailing with taxi is what BMKP want to forge ultimately. The combination is based on the high recognizable zebra pattern car and practiced by the function " Shake For Hail ".
In addition, " Shake For Hail " is the entry point of unevenness between supply and demand of online car hailing market, but it relies on the number and coverage density of zebra pattern cars. In order to make full of vehicle resources, BMKP will increase the capacity in 2018.
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