In the age of consumption upgrade, intellectual property( IP) occupies a significant position in the strategy of an company. BMKP relies on its unique IP, the Zebra pattern, to have made achievements in brand influence, industrial distribution and content innovation.
BMKP establishes a brand with high recognition by public owning to the unique attractive zebra pattern. And zebra pattern car wins trusts of consumers which in turn builds high reputation for the brand and improve the influence of the IP. In this way, the IP becomes the traffic entrance of BMKP. Any products with zebra pattern will attract consumers because of the reputation of the zebra pattern IP.
The zebra pattern is not only the the symbol of BMKP’ vehicles, but also has rich cultural connotations. Based on the unique IP, BMKP is constructing a single and unique whole ecological industry chain by combining various service forms and transport demands. The BMKP’ APP will satisfy all transit demand of consumers.
BMKP has made breakthrough in content innovation. The latest successful case is the Africa theme cars which have flooded the wechat moments since they came to Wuhan for the first time. BMKP takes the first step to combine the zebra pattern with theme cars in the online car hailing market.
In the future, BMKP will take advantages of the zebra pattern IP and cultural innovations to upgrade the services. What’s more, BMKP will connect to automobile manufacturing industry, cultural industry and transit industry to provide an unparalleled ride experience for consumers.
BMKP is excavating the zebra pattern IP and optimizing the innovation of zebra pattern car. Based on the IP, BMKP will inaugurate a borderless zebra-pattern kingdom.
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