2018年4月12日星期四

How Can Online Car Hailing Platforms Wins the Trust of Consumers?


Recently, 36Kr published a survey report of online car hailing consumers, which investigates the situation of online car hailing market from multiple dimensions. According to the report, online car hailing has become the main transit way, and 81 percents of respondents often choose online car hailing as their main transit way.

As the supplement to public transportation, online car hailing provides consumers with more convenient and swift transit services, so that it is well received by users. In addition, online car hailing gradually covers people’s different transit situation, and provide differentiated transit services for consumers. For female users, transit safety is the most important considerations, in that case, the high proportion of female users indicates that the online car hailing with completed security system is more trusted by users.

In order to ensure safety, online car hailing platforms are making full use of technologies to continuously perfect safety system. Take BMKP as an example, BMKP take measures to ensure users safety as follows:

Vehicle Hardware Guarantees the Ride Experience

In terms of vehicle hardware, BMKP’s vehicle resources are from the leasing companies and the vehicle factories. All the vehicles meet demands of the related policies, and BMKP adopted cars with high safety factor such as NISSAN Teana, Dongfeng KIA K5, Dongfeng Citroen C5, Dongfeng A9 and Luxgen, etc. The safety of these cars has been tested by market and time. On the other hand, all the vehicles are regularly maintained to ensure that they are in good condition.

Professional and Stable Driving Team Safeguards Your Ride

BMKP has a set of perfect procedures to recruit drivers. By signing labor contracts with full-time drivers, BMKP has built a legal compliance and professional stable driver team. Meanwhile, BMKP formed a unique drivers training system, and regularly conducts different training such as standardized service procedures training, qualification examination training, safety rules training, driving skills training and emergency response training.

Technologies promotes service quality

All the cars are equipped with OBD diagnostic system to ensure a safety ride, which monitors the operation of the car at any time, reminds to fasten your seat belt, monitors emergency brake and overspeed risk.

BMKP adopts virtual number system to protects user’s privacy. The drivers and passengers communicate through the virtual number to protect passengers’ phone numbers from leakage and avoid the worries of passengers.

The online scoring mechanism and the manual customer service guarantee the users’ interests. Users can learn about the drivers situations through the online scoring mechanism such as driving skills and route familiarity. At the same time, the manual customer service solve users’ problems and propose satisfactory solutions to protect users’ interests.

BMKP always places passenger safety, service quality and user experience to the first. BMKP provide high quality transit service only.




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